Course Pitch
Consumer food preferences are rapidly evolving due to cultural influences, dietary needs, lifestyle choices, and values. To create value in food and agribusiness value chains, it is important to understand these key trends in the industry and apply them to the context of one’s project/business. Recent technological advancements are either driving or supporting these trends.
Whether you’re a professional or an entrepreneur, it is critical to understand these Agribusiness trends and developments in increasing productivity, profitability, and sustainability at the farm, factories, storage units, transportation, and retail operations. The following questions can serve as a helpful guide for navigating these trends and applying them effectively to one’s own business context for greater success.
- Which current industry trend/development is attracting your interest? Why?
- Which food products/commodities are more prone to price fluctuations and why?
- What are the attributes preferred by future food consumers (teenagers)?
- What marketing and communication channels are influencing teenagers food choices?
- What are the characteristics of a eco-friendly consumer?
- What sustainable attributes are influencing the purchasing decisions of the eco-friendly consumers?
- What influence did COVID have on eco-friendly consumers demand and willingness-to-pay for sustainable attributes?
- Is eco-friendly consumer trend a global or restricted only to the western markets?
- Which countries will experience significant negative agribusiness outcomes because of the climate change we are experiencing?
- What are the market realities of meat industry?
- What are the market realities of plant based meat?
- Which meat category is experiencing a speedy and sustainable market growth?
- How are challenger brands being created at a very fast pace in a rather slow/conventional food & agribusiness industry?
- How is big food responding to the creation of challenger brands and novel food categories that are limiting their growth?
- What are the market realities of the fruit and vegetable sector?
- Which regions & product categories are receiving investments with the food & agribusiness?
- How will the ghost kitchen concept influence the food service value chain?
Under this theme of Food and Agribusiness Trends and Developments, various excerpts are integrated from lectures delivered by Dr. David Hughes who is fondly known as Dr. Food. His insights will help you to apply them to strengthen value propositions, distribution, partnerships, sustainability, and most importantly profitability.
Content & Assessment Guidelines
You can expect to complete this course and certification assessment in about 3-5 hours. We wish you a lot of success with the course/pathway and very sure that it will help you gain more clarity and execution confidence towards your outcome.
Contact
If you have any questions, please don’t hesitate to contact us at interest@agribusiness.academy
